Project Timeline

How ironic. This is the stuff I hate dealing with  at my day job and I manage to avoid doing it….

Miestones and Deadlines

Kickstarter Project Funding

    1. Kickstarter Project Initated: July 4, 2011
    2. Video Script Finalized: July 4, 2011
    3. Kickstarter Video Input needed for editing: July 8, 2011
    4. Kickstarter Video Uploaded to Kickstarter: July 11, 2011
    5. Kickstarter Funding Deadline: August 26, 2011

      Business Details

        1. Royalty rates and details worked out: July 15, 1011
        2. Artist Agreements executed: July 20, 2011
        3. First Royalty Statement/Payments: January 31, 2012

          Deck Production

            1. Cards assigned to artists: COMPLETE
            2. Collaboration Area set up: COMPLETE
            3. All Card Final Artwork uploaded to FTP site: July 31, 2011
            4. Card Artwork Production Begins:  August 1, 2011
            5. Send Deck Artwork to Printers:  September 1, 2011
            6. Deck Release date: October 31, 2011
            7. All Pre-orders Shipped out: November 15: 2011

              Marketing and Sales

              1. Licensing Agreement to use “Regretsy” in deck name and advertising: July 25, 2011 (we need to have a Plan B in place in case this doesn’t work out)
              2. Website Domain purchased: July 25, 2011 (we may not need this – we may have it already, depending on item 1 above)
              3. Website designed
              4. Copy written
              5. Images available
              6. Shopping cart?? Or will this only be available through Etsy sellers? Decision on this by July 8, 2011
              7. Order fulfillment details worked out and in place
              8. Viral Marketing Team in place
              9. Website goes live October 15, 2011

              The marketing/sales stuff and dates are possible – I’d like to hear your views on how we should market these decks. It is a limited edition of 1000 – if it sells out really fast, are we going to do another press run? Or are we going to keep the value of the decks high by only offering 1000 of them? Personally, I think this should be a one-shot deal. Otherwise, I will go mad if I have to do royalty statements for years to come.

               

              2 thoughts on “Project Timeline”

              1. I don’t see a mention of getting permission from any original artists (like, the people whose work was featured on regretsy in the first place). When is permission from the original artists due? If someone does not agree to thier work being used, that tarot card will need to be redone. So we needs a time window for that possibility.

                1. I was leaving that bit up to the people creating the artwork themselves, since I don’t know exactly what people have in mind for the individual cards. So those rights/permisisons should also be obtained this month.

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